Gesto

Gesto is a visual identity for a performance arts festival, built around the expressive potential of gesture, tension, and movement.

Working within a strict black and white palette, the project emphasizes contrast, presence, and physical expression. The gesture of the hand becomes a central visual element, accompanied by a series of images capturing movement and dramatization.

The identity extends across a range of applications, including posters and a fold-out programme, creating a cohesive and impactful visual language.