Miudim
Crafting a playful brand identity to spark creativity in young minds.
Visual Identity, Branding, Art Direction, Naming, Product Design, Illustration & Motion
Miudim is a children’s brand centered around creativity, play, and learning through hands-on activities. The project began with the development of the name and brand strategy, shaping a clear and engaging foundation.
At the core of the brand identity is Miudim, a friendly character represented with a paper hat, bringing a sense of play and imagination into the brand. This character becomes a consistent visual element across applications, helping create a recognizable and playful universe.
The visual language was designed to be flexible, expressive, and easy to engage with, extending across product design, illustration, and motion to create a cohesive and dynamic brand experience.
Click to view motion created for Miudim.
