Ana Gorgulho About Creative Playground

T-shirt Arraial Smart

Designing a concept t-shirt that merges Lisbon’s arraial culture with arcade game aesthetics.

Graphic Design, Illustration, Concept Development & Art Direction

thumbnail t-shirt smartt-shirt smart frontt-shirt smart back

A concept t-shirt for Smart Consulting, inspired by Lisbon’s St. António festivities and the company’s tech-driven identity.

The design reinterprets traditional elements through the visual language of classic arcade games. Referencing Pac-Man, the composition features pixel-based graphics, incorporating iconic elements such as sardines and basil plants into a playful, nostalgic system.

The result is a bold, character-driven piece that bridges Lisbon’s cultural traditions with arcade game aesthetics.