Project 360 — CCB

Project 360 is a collaborative final project developed at EDIT, bringing together students from marketing, design, UX/UI, and front-end development to respond to a real client brief.

Working in a multidisciplinary team over a two-week period, the challenge was set by Centro Cultural de Belém to develop a microsite and a membership app.

The project focused on understanding why younger audiences were not engaging with the institution. Research revealed a perception of culture as distant and not oriented toward them, leading to a strategy centered on demystifying culture and repositioning it as accessible, relevant, and engaging.

This approach led to the concept “This is Culture”, a campaign exploring contemporary and less conventional cultural expressions.

Team — Ana Gorgulho, Bruno Carvalho, Inês Moisés, Joana Oliveira, Joséphine Lopes, Maria Tomás, Miguel Cardoso, Rita Medina